Google Maps Street View
A 360° virtual tour of your business can give your potential and returning customers a virtual look inside the premises of your business. Google has made this all possible by introducing the Street view Trusted professional photographer program, of which I am a proud member, to take 360 degree photos and then upload them to Google Maps Street View.
Because of this Google has given unrivalled access to your business location from Google My Bussiness and by allowing embedding on websites and social media customers can view the photos from anywhere in the world and at any time of day or night.
As an added bonus, with the ability to embed the 360° photo tours of your business on your website customer engagement and retention with your website increases so the potential to keep customers on your site longer (which is a big positive in terms of SEO) as they interact with these tours can only be seen as a plus.
Studies from independant sources and Google themselves have shown that businesses with 360° photos and a virtual tour are twice as likely to generate an interest from potential new customers. Generating that first interest will also help increase your click-through rate which will mean more traffic to your site. In turn more website traffic will increase the chance of more physical visits to your premises and in the case of an Ecommerce site run alongside your actual premises more actions may be taken on your website.
You can read more about the facts and figures and also the benefits of proffesional 360° photos by reading Googles Street view study and then judge for yourself if this could be of help to promoting your business both on and offline.
Please don't hesitate to get in contact with me and lets see how we can work together to increase promotion of your business to both a local and worldwide audience.